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This spot was used in social media channels and internal events from Mercedes AMG Customer Sports.
Storyline: It is nighttime at the Eurospeedway racetrack. Only one team is still working, preparing a Mercedes AMG SLS GT3 for a mysterious late night test drive. The mechanics are very excited about their work. Everything is ready, and the car leaves for the track. The fast ride commences: roaring sound, a glowing engine, and nervous mechanics chattering on the team radio. After the car returns to the pit lane, we see happy faces all around. It worked! The camera is showing a baking sheet on top of the engine with fresh made cookies. The mechanics sit together, eating cookies, celebrating Christmas, and laughing about their great idea. Merry Christmas!Advertising, Creative Direction2012 -
Autodesk 3D Fusion FX is a mobile augmented reality app and puzzle game. With this app, users can play a 3D rotation puzzle game that is presented in an augmented reality environment using a print marker. The task is to arrange pieces of 3D wireframes in the correct perspective by changing the point of view and physically moving yourself around the puzzle. The puzzle is solved when all lines connect to form a complete 3D object. Users can choose from several 3D renderers, which are all based on the surface options in the AutoCAD Suite. Users also have a choice of design field themes to work from (architecture, engineering, etc.) with a few different objects per field. The app is available for iPhone, iPad, and Android.
Advertising, Creative Direction2012 -
Red Bull Formula Face is the first browser game with facial steering via webcam.
I developed the idea and concept of Red Bull Formula Face and set up the creative team for execution and assumed Creative Direction and Project Lead. BUZZIN MONKEY, my label, was officially lead agency of this project. Next to the game as the product itself, I created the marketing campaign for it and delivered the advertising materials.Advertising, Creative Direction2012 -
An augmented reality print-ad showing the new MINI Convertible for the first time - before the car was in sale. The worldpremiere in your own hands.
I developed the idea and concept and set up the creative team for execution and assumed Creative Direction and Project Lead. BUZZIN MONKEY, my label, was partnering with the MINI PR agency die agentour.Advertising, Creative Direction2012 -
A fullscreen video microsite promoting Hotmail.
Freelance work. I created the idea and concept and assumed Creative Direction in execution.Advertising, Creative Direction2012 -
Viralspot promoting the MINI Clubman.Advertising, Creative Direction, Directing2012 -
A multimedia campaign promoting Windows Live Messenger.
Freelance work. I created the idea and concept and assumed Creative Direction in execution.Advertising, Creative Direction2012 -
Pitch for a multimedia launch campaign of the new small Coca Cola can.Advertising, Creative Direction2012 -
Microsite and blogpromotion promoting the BBC DVD series of Louis Theroux.
I developed the idea and concept and set up the creative team for execution and assumed Creative Direction and Project Lead.Advertising, Creative Direction2012 -
Videos promoting the Webasto parking heater.Advertising, Creative Direction2012 -
Microsite promoting the Webasto parking heater for diesel engines.Advertising, Creative Direction2012